A shop gives you a special link. When someone clicks it and buys, the shop pays you a share of the sale, called a commission.
Where people share links: WhatsApp groups and status, Facebook, Instagram, TikTok, YouTube, blogs and newsletters.
Two kinds of programme
- Run by the shop: for example Loot's own programme.
- Through a network: a company such as AdMarula runs programmes for several shops and pays you once your earnings reach a minimum.
Good to know
- Amazon's Associates programme does not have a South African marketplace, so South African creators join a supported one, such as the US.
- Takealot advertised an Affiliate Program Manager job in October 2026 but has not published a commission rate.
A good sign: your first commission within three months.