1. Quiz
  2. Your result
  3. Your plan
  4. Your guide

Step-by-step guide

Selling on Amazon.co.za Marketplace: your step-by-step start

List products you make or buy in on Amazon.co.za and let buyers find them in Amazon search, using the individual plan while you test.

  • 20 lessons
  • 5 modules
  • about 1 hour in total

Is this guide for you?

Good fit if

  • People with a product they can source reliably, a laptop and the patience to set up listings and follow platform rules.

Think twice if

  • You need money within the next two weeks: first income usually takes about 45 days.
  • You have no laptop or computer to work on.
  • You have no way to get to customers or move your kit.

Honest expectations

  • First income usually takes about 45 days.
  • Part time, this can become a meaningful second income once you have regular customers.
  • The main risk to plan for: fee promotions end: check your margin at the normal referral rate too.

What is inside

  1. Module 1

    Is this right for you?

    What it involves, who pays, and honest expectations.

    1. How selling on Amazon.co.za Marketplace worksFree · 5 min
    2. Honest expectations4 min (in the full guide)
  2. Module 2

    Set up and price

    What you need and what to charge.

    1. Your startup kit, costs and skills5 min (in the full guide)
    2. Pricing and getting paid5 min (in the full guide)
    3. Your numbers: a worked example in rands5 min (in the full guide)
  3. Module 3

    Your first week

    The first steps, in order.

    1. Your first week, step by step6 min (in the full guide)
    2. Week one, step 2: Shortlist three products you can source reliably3 min (in the full guide)
    3. Week one, step 3: Work out cost, fees and delivery for each and keep only the ones with a clear margin3 min (in the full guide)
    4. Finding your first customers: who to message5 min (in the full guide)
    5. Messages to copy: your first customers5 min (in the full guide)
  4. Module 4

    Your first month

    A routine that brings in customers.

    1. Your first 30 days: build a routine4 min (in the full guide)
    2. Month one, task 1: Register and list your first product with clear photos3 min (in the full guide)
    3. Month one, task 2: Price to compete and answer buyer questions quickly3 min (in the full guide)
    4. Month one, task 3: Track every order, fee and return3 min (in the full guide)
  5. Module 5

    Months two and three

    Repeat what works, grow and stay safe.

    1. Days 31 to 90: repeat what works and grow4 min (in the full guide)
    2. Months two and three, task 1: Move to the professional plan only if your volume makes it cheaper3 min (in the full guide)
    3. Months two and three, task 2: Add products similar to your best seller3 min (in the full guide)
    4. Months two and three, task 3: Decide whether Amazon fulfilment would save you time3 min (in the full guide)
    5. Getting paid safely and spotting scams4 min (in the full guide)
    6. Risks, rules, tax and staying safe5 min (in the full guide)

What it costs to start

R1 000 to R15 000 to get started, from our research

What you will use:

  • Laptop
  • Amazon Seller Central
  • Product photos
  • Margin spreadsheet
  • Packaging supplies

Prices change and differ by area, so check two places near you before you buy.

Try it before you buy

Lesson one is free. If it helps, the whole guide is R149 once-off.

Start the free lesson

Reviewed 24 October 2026 by the Earn Path team. Next review due 24 October 2027.