A sales development representative (SDR) starts conversations with potential customers. You research companies, send emails and LinkedIn messages, make calls and book meetings for account executives, who then close the deals.
A typical day
- Research a list of target companies and contacts.
- Send personalised emails and LinkedIn messages.
- Make calls and leave voicemails.
- Follow up, log every touch in the CRM and book meetings.
How you are measured
- Activity: calls, emails and messages.
- Results: meetings booked and meetings held.
The steps to your first salary
- Learn the basics of prospecting and a CRM.
- Write sample outreach for a real company.
- Update your CV and LinkedIn for SDR roles.
- Apply steadily and practise role plays.
- Check the contract and pay before you sign.
A good sign: an interviewer asks you to do a role play or a written exercise.