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Module 1 · Is this right for you?

How UGC (user-generated content) work works

  • Lesson 1 of 25
  • 5 min read
  • Free lesson

Brands pay you to film short videos that look like a real customer talking about their product: an unboxing, a review, a how-to or a testimonial. The brand posts them or uses them in ads. You don't need many followers.

What you deliver

  • 15 to 60 second vertical videos with a strong first few seconds (the "hook").
  • Raw clips or extra hooks, if the brand pays for them.
  • The right to use the video for an agreed time and purpose (usage rights).

Who pays: online shops, beauty and food brands, apps and agencies. Platforms such as Creatrend connect creators and brands.

A good sign: a portfolio of three sample videos and a first paid brief within six weeks.

Do it now

Tick it off when it is done. Your ticks are saved on this device.

Quick check

Pick an answer to see how you did.

In a typical case, how long until the first money comes in?

Your challenge

Check it before you spend

Make 3 spec videos for products you own.

You are done when:

  • You wrote down what you found
  • You know whether to carry on or adjust

You report this yourself. Nobody checks, so it only counts if you really did it.

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