Reselling airtime, data and electricity
Sell prepaid airtime, data and electricity to your community from your phone through vending platforms.
- To startR100 to R2 000
- First randabout 7 days
- WhereIn person
- Effort Easy to start
Is this for you?
Best for
People with steady foot traffic or a busy community network (spaza, salon, taxi rank, residence).
In South Africa: Works wherever people buy prepaid airtime and electricity, from a phone or a small device.
What you need
- A phone is enough to start
- Works on everyday data
- No camera needed
- No cold selling
- At least 5 hours a week · age 18+
The money
What it can earn
- Pocket money
- A top-up
- A second income
- Can become a full income
This is usually pocket money: helpful, but rarely enough to live on by itself.
What people charge
No reliable SA figure yet
You earn a commission rather than setting a price. VodaPay publishes 3.5% on Vodacom airtime and data and 1.2% on electricity; Flash and Kazang rates vary and are not published.
Costs to plan for
- Start-up
- R100 to R2 000
- Every month
- Data and airtime.
- Payment fees
- Customers pay cash/EFT.
- Margin
- Low: about 1% to 3.5% per sale on VodaPay's published rates (electricity 1.2%, airtime and data 3.25% to 3.5%). Flash and Kazang do not publish their rates.
How it is paid: Commission per sale. Our viability score for it: 60 out of 100 (how we score).
How to start
Test it cheaply Before you spend
- Ask 20 neighbours where they buy airtime now
- Success signal: R1,000+ weekly sales volume
First week Days 1 to 7
- Register with a vending platform
- Start with a R200–R500 float
- Tell your neighbours and regulars that you sell airtime, data and electricity
First month Days 8 to 30
- Track volume vs commission
- Keep a daily sales record
By three months Days 31 to 90
- Combine with another service
- Sell next to something you already sell so customers come anyway
Immediate once you have float and customers. First income usually takes 1 to 21 days. A day-by-day version for your situation is in the full plan.
Selling airtime, data and electricity: from your first float to your first commission
23 short lessons with scripts, templates and rand prices to copy. R149 once-off, and the first lesson is free.
See what is insideCustomers and demand
Who pays
Neighbours and passers-by.
Convenient prepaid top-ups.
Is there demand?
Vending platforms such as Flash and Kazang let you sell prepaid airtime, data and electricity from an app or a machine and pay you a commission per sale. Vodacom publishes its VodaPay rates: 3.5% on Vodacom airtime and data, 3.25% on other networks and 1.2% on prepaid electricity. At those rates a R50 airtime sale earns R1.75, so volume is everything.
Flash Business app or Flash machineKazang app or deviceVodaPay card machine (published commission rates)
Getting customers
Location and community.
Word of mouth and referralsIn-person networking
Risks and rules
Watch out for
- Very thin margins
- Cash handling safety
Competition: High; supermarkets and banking apps sell the same.
Room to grow: Low.
Legal and tax in South Africa
Register for income tax with SARS once you earn; keep records of every payment received.
Questions people ask
How much does it cost to start reselling airtime, data and electricity in South Africa?
Our research puts start-up costs at about R100 to R2 000. Recurring costs: Data and airtime.
How long until the first income?
Typically about 7 days, and between 1 and 21 days. Immediate once you have float and customers.
Can I do it with only a phone?
Yes, a smartphone is enough to start, although a laptop helps as you grow.
What about tax and legal rules?
Register for income tax with SARS once you earn; keep records of every payment received.
Sources (4)
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Researched by the Earn Path team · editorial policy