A virtual assistant (VA) helps a busy person or small business with admin, from a distance. Think emails, diaries, bookings, customer replies, spreadsheets, online forms and simple bookkeeping.
On this page (13 sections)
- What a virtual assistant does
- What you need to start
- Time zones: why they matter
- Pick your first services
- Freelance or employed?
- How to find your first client
- Setting your rate
- Looking after client information
- Getting paid from overseas
- Tax and records
- VA "jobs" to skip
- Start small and build
- Questions people ask
You can do it for one local business, for a few clients overseas, or as an employee of a company that hires remote assistants. This guide covers what the work involves, what you need, how time zones work for South Africans, finding your first client, looking after client information, getting paid and tax.
What a virtual assistant does
Most VA work falls into a few groups:
- Inbox and diary. Sorting email, replying to simple questions, booking meetings and sending reminders.
- Customer admin. Answering enquiries on email, WhatsApp or a website chat, and keeping a list of who needs what.
- Data and documents. Typing up notes, cleaning up spreadsheets, filling in online forms and keeping files in order.
- Light money admin. Sending invoices, chasing late payments and capturing receipts, if the client wants that.
- Online presence. Scheduling social posts, updating a website page or listing products online.
You don't need to offer all of it. Clients usually hire a VA for two or three jobs they never get round to.
What you need to start
- Skills. Clear written English (or the client's language), being organised, and doing what you said you would by when you said you would. Spreadsheet, email and calendar skills help a lot.
- A laptop. Most VA tools, from spreadsheets to booking systems, are much easier on a computer than on a phone.
- A steady connection and a backup plan. Clients notice when you drop off. Plan for power cuts and outages, for example a small UPS for your router or mobile data as a backup.
- Regular hours. Decide which hours each week you can promise. A client would rather have ten reliable hours than twenty unpredictable ones.
You can learn the common tools from their own free help pages and tutorials. Your first client will care most about whether you're reliable.
Time zones: why they matter
South Africa is on South African Standard Time (SAST), two hours ahead of UTC, and the clocks don't change during the year.
The UK changes its clocks twice a year. From the last Sunday in October to the last Sunday in March it is on Greenwich Mean Time, so it is two hours behind South Africa. During British Summer Time it is one hour behind.
That overlap with UK office hours is handy for VA work. If your clients are elsewhere, check their time zone, agree a few hours that overlap with their day, and put your working hours, with "SAST", on your profile and emails.
Pick your first services
"I can do anything" is hard to buy. A clear offer is easier to say yes to. A few examples:
- Inbox and diary help for estate agents, coaches or consultants.
- Customer replies and bookings for a salon, guesthouse or small online shop.
- Invoicing and payment follow-ups for a tradesperson.
- Product listings and order admin for someone selling online.
Then make two or three small samples that show the work: a tidy client spreadsheet, a set of customer reply templates, or a cleaned-up booking calendar using made-up details.
Freelance or employed?
Freelance means you find your own clients, set your hours and invoice each one. Employed means a company hires you for a remote assistant role with a set salary and hours.
Our pages on freelance virtual assistants and remote virtual assistant jobs compare the two. Before you apply for employed roles, run the remote job readiness checker to see what to fix in your setup first.
How to find your first client
- Start with people you know. Business owners in your network, a former employer, family members with a small business. One good reference helps more than a perfect profile.
- Show your samples. Send a short message that says what you do, for whom, and links to one sample.
- Try a freelance marketplace. On Upwork, the freelancer service fee is 0% to 15% per contract, and you see it before you send a proposal. On Fiverr, freelancers receive 80% of each completed order.
- Start small. A short paid trial, such as a week of inbox help, lets the client test you without a big decision.
- Follow up. Reply quickly and clearly. Many small clients hire the person who made it easy.
Our guide on how to start freelancing covers profiles and proposals in more detail.
Setting your rate
Work out what you need to earn per hour before you quote, after platform fees, payout costs, data and tax. Our freelance rate calculator does the maths, and how much to charge as a freelancer explains hourly, monthly and package pricing.
Looking after client information
As a VA you often handle other people's details: customer names, phone numbers, emails and sometimes ID or banking details.
South Africa's privacy law, the Protection of Personal Information Act (POPIA), calls someone who processes personal information for a business under a contract an operator. POPIA says an operator must:
- use the information only with the client's knowledge or permission,
- keep it confidential, and
- tell the client straight away if there's reason to believe someone got access to it without permission.
The Act also says the client must have a written contract with you that requires you to keep the information secure. So a short written agreement protects you both.
Good habits help too:
- Use a password manager or the client's own sharing tools, so passwords aren't sent in chat messages.
- Keep client files in the client's own accounts where you can.
- Delete what you no longer need when the work ends.
Getting paid from overseas
Upwork and Fiverr both pay out through options that include PayPal and Payoneer, each with its own fee.
- PayPal: you withdraw to rand through FNB's PayPal service, with a free FNB Online Banking profile, to any South African bank account. FNB's fee is tiered, up to 1.51%. FNB also says exchange control rules mean PayPal balances must be withdrawn within 30 days.
- Payoneer: you can withdraw to a South African bank account in rand, and Payoneer shows the fee and exchange rate before you confirm.
Compare the routes with our payout fee comparison, or read Payoneer vs PayPal in South Africa.
Tax and records
You can start as a sole trader, which means working in your own name. A sole trader has no requirement to register with CIPC, and the earnings go on your own tax return.
VA income counts as income and is added to any salary you earn. For the 2026/27 tax year, SARS says you must register as a taxpayer if your taxable income is above the tax threshold, which is R99,000 a year if you are under 65.
SARS also says anyone who receives income other than a salary is a provisional taxpayer, with some exclusions. Our guide to provisional tax for freelancers explains who pays it and when. Estimate yours with the side income tax calculator.
Keep your invoices, bank statements and receipts. SARS generally asks you to keep records for five years from the date you submit your return.
VA "jobs" to skip
- Paying to be placed. The Department of Employment and Labour says that as soon as you're asked to pay anything towards recruitment, it is likely to be a scam.
- Anyone who asks for your OTP or banking login. Real clients pay you. Check any offer that feels off with our scam checker.
Start small and build
Like any new income, VA work takes time to build. Your first client may take a few weeks to find, and no one can promise a set income. Starting with one clear service, two samples and the people you already know gives you a real starting point.
Our step-by-step guide, Virtual assistant: your first client, walks you through it in short lessons, and the first lesson is free. Not sure VA work suits you? Take the free test. It takes a few minutes with no sign-up, and ranks real ways to earn, online and in person, against your skills, time and budget.
Questions people ask
How do I become a virtual assistant with no experience in South Africa?
Choose two or three services, make a few samples with made-up details, and offer help to business owners you already know. Then try a freelance marketplace or apply for employed remote assistant roles. A clear offer and reliable hours matter most.
What time zone do South African virtual assistants work in?
South Africa is on SAST, two hours ahead of UTC, all year. The UK is two hours behind South Africa from late October to late March and one hour behind during British Summer Time. Agree overlap hours with each client and show your hours in SAST.
Do I need a laptop to be a virtual assistant?
For most VA work, yes. Spreadsheets, booking systems and client tools are much easier on a computer, along with a steady connection and a backup plan for power cuts.
Do virtual assistants in South Africa pay tax?
Yes, VA income counts as income and is added to any salary. You must register with SARS if your taxable income is above the threshold, which is R99,000 a year for under-65s in 2026/27. SARS says income other than a salary generally makes you a provisional taxpayer, with some exclusions.
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